chris.ha • May 5, 2021
LA VIP AGENT: INSTAGRAM FOR REAL ESTATE: 20 OF THE BEST-RUN AGENT ACCOUNTS
A comprehensive real estate social media marketing strategy isn’t just about Facebook, Twitter, and Pinterest: Instagram marketing should also be part of your digital brand promotion.
Though you may not earn your next big home buyer or seller lead by posting a filtered shot or short video of your latest listing on the social network, using Instagram for marketing your company, its culture, and your value proposition can improve your business reputation and help you reach parts of your audience (and prospective leads) who have yet to engage with you online.
So, learn how to use Instagram for marketing — and continue to build and appeal to your digital audience — by checking out 20 phenomenal accounts run by agents, brokers, and firms from all over the globe below (listed in no particular ranking or order).
Jellis Craig
First up is a premier visual real estate social media page from Down Under. The Jellis Craig team from Melbourne, Australia, showcases everything from lavish living rooms and aerial listing videos to company outings and private showings, offering a full picture of what it’s like to both work with and for the esteemed agency. What’s more is the Aussie firm makes great use of its stylish logo, implementing it in the occasional photo and video, which helps its real estate branding.
Piquet Realty
When one works in markets with diverse demographics who speak multiple languages, it’s ideal to cater to all audiences and provide multilingual content for them. For Piquet Realty, which has offices in New York, Miami, Colorado, and some other locales nationwide, providing both English and Portuguese copy in its real estate Instagram posts bodes well for connecting with two of its primary buyer personas. Oh, and stunning pictures and videos of the buildings for which it represents numerous units for sale and lease doesn’t hurt either.
Nicole Mickle
Storytelling is a key component to any real estate social media marketing plan — something Orlando Realtor Nicole Mickle seems to understand, as evidenced by her well-operated Instagram account. Take the image above as an example: Instead of showing off just listings she represents, Mickle shares the tale of a recent client whom she helped close on this lovely home for sale. In other words, she humanizes the property purchase and the work she put in to find the perfect residence for her buyer. The icing on the cake was the excellent use of hashtags to spread word about her latest deal.
Rod Watson, Real Estate Advisor to celebrity sports stars like Zach Randolph, De’Aaron Fox, and Markelle Fultz, has left his role as Sports and Entertainment Director at Revel Real Estate to join forces with Keller Williams Beverly Hills, The Real Deal has learned. The reason Rod has chosen to partner with KW Beverly Hills is simple, it’s all about leadership and support. “At KW Beverly Hills they fully support my vision. I will work jointly with our leadership team, Paul Morris and Josh Spitzen, to continue my efforts in building the premier Sports and Entertainment real estate brand.” KW has a proven track record of helping their agents build profitable businesses through their systems and billion-dollar technology. “The Forward Living sub-brand of KW offices in greater los Angeles provides further resources and leverage to help me realize my vision more quickly and profitably.” Rod says this partnership will help provide his brand with a global presence along with the support to help train and grow his team. Rod officially joined KW Beverly Hills on May 26th and will focus on servicing celebrities, athletes, investors, developers, millennials and high net worth professionals.
Basketball veteran Zach Randolph has yet to find a team for the upcoming NBA season, but he has found a new home. A corporate entity tied to the two-time All-Star has paid out $5.195 million for a brand new mansion in Encino, records show. The affluent San Fernando Valley neighborhood is home to many athletes, and fellow basketball players JaVale McGee, Kenny Smith and Gilbert Arenas have all owned property there over the last few years. Covering half an acre, the property packs in plenty of amenities. In addition to an 8,200-square-foot home, there’s a swimming pool, a cabana with a bathroom, a fire pit lounge, an outdoor kitchen, an herb garden and a basketball court. A vast open floor plan full of clean lines, white walls, light hardwood floors and pocketing doors anchors the three-story interior. A 300-bottle wine cellar sits at the center, and surrounding it are a chandelier-topped dining room, living room with a fireplace and custom kitchen with a split-level island.
As the drive increases for society to become more inclusive, and provide sustainable and equitable support for Black communities, the real estate sector has come into the spotlight for lack of racial representation. To date, Rod Watson, founder of The Watson Group LAVIPagent team, and Director of Sports and Entertainment at Keller Williams Beverly Hills, has sold and negotiated over $120 million in real estate during his 14 year career. He says, "I've learned a lot of valuable information when it comes to real estate investing. My focus has been to help as many athletes and people of color as I can to generate, and maintain generational wealth through real estate investing. That is my purpose and reason for being in this business." His journey began with a dream to get out of the impoverished 5th Ward community in Houston, Texas, the community which he grew up in, and make his name in sports. He did that and so much more. Today, a successful Realtor in the luxury market, Rod counts his clients as some of the most recognised names in sports and entertainment. Yet, this real estate professional is much more than a salesman. I caught up with Rod to learn more about the switch from professional sports to real estate, and why he made a pledge to himself to put diversity and inclusion at the heart of what he, and his industry does.
